A STRONG HERITAGESodini is an Italian brand specializing in the design and creation of fashion jewelry.The company was founded by Italo Sodini in Lucca back in 1967, in the midst of the beautiful natural scenery of the Tuscan hills, and its headquarters are still located in Lucca, nurtured by a natural, constant relationship with the amazing surroundings.While in the Seventies the local manufacturers were busy making shoes, Italo Sodini wanted to break with the entrepreneurial trends of the time and went on a mission to enhance femininity by designing and making more seductive, yet equally important accessories.This is how Sodini Bijoux was born: as a "glittering" aspiration to uniqueness, as a mission to pay tribute to women.Since 2015, the second generation has been at the helm of the company. Federico Sodini evolves and updates Italo's original mission and, relying on a heritage of over 55 years of experience, Sodini keeps innovating the industry through design research and skillful craftmanship, in the name of a perfect combination of tradition and creativity.DESIGN & PRODUCTWe believe in women and in their innate ability to face life with courage and determination. The same personality that our jewels have: lively, assertive, with an outstanding Italian taste for colour and creativity, with showy and distinctive features, well-researched details and a balanced mix of trends and timeless style.A strong personality, shape and colour are the distinctive features of a design that has had no equals for over 50 years and the keynote of Sodini's signature style, and so is its heart, because it is with our heart that we create every single product, and it is with our heart that we mark it with our unique, unmistakable style details.COLLECTIONSSodini's collections are developed seasonally and are in tune with the typical rhythms of fashion: Spring/Summer and Fall/Winter collections.The architecture of our offering includes a Main Collection, a Flash collection and a carryover or Evergreen collection.The Main collection is the very epitome of the brand's DNA. Standing out for its strong creativity and a colour palette that nods to the season's inspirations, it cuts across a skilful mix of opulent features and designs that sticks to the brand's values and creates "very Sodini" jewels, deeply imbued with creativity and the occasional oversize detail.Over the season, the Main collection is completed by a Flash collection of easier designs and more affordable price points, which may be worn on a wider range of occasions and are targeted to a younger audience.The seasonal offering is then completed by a carryover or Evergreen collection with a more classic vibe and sleeker, more timeless designs. It is a sort of "utility" collection, with a classic colour palette that takes inspiration from the typical colours of jewellery (gold, silver, rose gold) in the metals, in the stones (cubic zirconia, crystals), as well as in the pearls.MADE IN ITALYFor Sodini, making products in Italy means creating intrinsically valuable jewels that only skilful craftsmen, the custodians of a long tradition in handmade jewellery, can make.That's why Sodini has selected a number of Italian manufacturers who were in the best position to evolve that traditional Florentine craftmanship that enthusiasts all over the world have fallen in love with. It's not all about tradition, though. A masterly mix of craftmanship and modernity is the recipe for success at Sodini who, always on the lookout for products deeply rooted in technical skills with a touch of opulence, develops designs and materials with a sharply contemporary feel.